Machine Learning is key to Predictive Analytics and Big Data. It helps us identify patterns in data and is critical in answering complex business questions. This session presents the use of Machine Learning and Cortana Perceptual APIs in common business scenarios. Cortana Perceptual APIs (Face, Vision, Speech, LUIS, Tone) are based on complex machine learning models that help us move from unstructured big data (video, text, audio, speech) to structured data. We’ll show a demo of how it works and then business cases in both the banking and media industries where Cortana improved IT ROI, compliance and customer retention.
Paco is a SolidQ Mentor and an MCT and MCP on BizTalk Server and SQL Server. He is coauthor of Microsoft Training Kit 441, the PASS Big Data Virtual Chapter Leader, SQL Saturday Barcelona Organizer and volunteer at the PASS Atlanta BI User Group. He is also writing his PhD thesis about Analyzing Social Data with Machine Learning. Paco is a frequent speaker at conferences both large and small: SQL Saturdays, TechEds, PASS BA, PASS Summit, DevWeek London, and PAW Chicago and London. He is based in Atlanta and has also worked for SolidQ in UK, Australia and Spain.
Paco Gonzalez — Big Data Virtual Chapter Leader