Finding business value in Big Data (What exactly is Big Data and why should I care?

Next Meeting: Tue, May 26 2015

Finding business value in Big Data (What exactly is Big Data and why should I care?)

Language: English

Event Type: Online

Online Meeting URL:


I often hear from clients: “We don’t know much about Big Data – can you tell us what it is and how it can help our business?” Yes! The first step is this vendor-free presentation, where I start with a business level discussion, not a technical one. Big Data is an opportunity to re-imagine our world, to track new signals that were once impossible, to change the way we experience our communities, our places of work and our personal lives. I will help you to identify the business value opportunity from Big Data and how to operationalize it. Yes, we will cover the buzz words: modern data warehouse, Hadoop, cloud, MPP, Internet of Things, and Data Lake, but I will show use cases to better understand them. In the end, I will give you the ammo to go to your manager and say “We need Big Data an here is why!” Because if you are not utilizing Big Data to help you make better business decisions, you can bet your competitors are. Level 100

Speaker James Serra:

James is a technology solution professional specializing in big data and data warehousing using the Analytics Platform System (APS), a Massively Parallel Processing (MPP) architecture. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence/MDM architect and developer. He is a SQL Server MVP with over 25 years of IT experience. James is a popular blogger ( and speaker. He is the author of the book “Reporting with Microsoft SQL Server 2012”.


Paco Gonzalez — Big Data Virtual Chapter Leader

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